3/9/2024 0 Comments Grid symbol on instagram![]() Here are a few ways an Instagram takeover can help your business. Instagram takeover benefits for businesses: Read on to learn why an Instagram takeover is the right decision for you. In an Instagram takeover, both parties can benefit from one another in expected (and surprising) ways. Whether you’re a social media marketer or an influencer, it’s the ultimate win-win scenario. As long as you approach it strategically, it’s almost impossible to see a downside to the practice. Why should you do an Instagram takeover?Īn Instagram takeover is one of the best organic marketing tools for your account. If you’re like the majority of marketers, the answer to this question is the visual content, of course.A post shared by MS Association of America – MSAA MS Association had actress Selma Blair take over its Instagram to promote its 52nd anniversary. You’re working to create engaging, stunning images and videos that will capture user attention in the feed and Stories alike. Sometimes, however, we end up focusing exclusively on each individual post, paying attention to every tiny detail-but forgetting about the big picture. Most brands completely forget about how their content looks all together when users visit their profile and check out that grid view. With the right strategies and scheduling tools in place, though, social media managers can easily create individual posts that perform well and also fit into a larger scheme of a cohesive, appealing grid view. In this post, we’re going to look at specific strategies for how you can rock your Instagram grid view to attract new followers and customers. ![]() The Instagram grid view is what people see when they look at your profile at once-not just a single post-seeing all your individual content lined up together. Instagram users see each post in rows of three, lined up side by side. This is true for both desktop and mobile, though the space between the posts is almost non-existent on mobile, as you can see in the image below. The Instagram grid view can be hugely important because it’s what people will see when they visit your profile.Ī strong grid view can encourage them to click on your bio link or check out more of your on-platform content, enticing them to learn more about you. It’s a key part of having a visually appealing profile. Instagram is all about the visual, so the grid is something you should keep in mind. Here are a few Instagram strategies you can use to make your grid view stand out and help it attract new followers and new customers alike. Establish a Cohesive, Branded LookĪbout 60% of brands use the same filters in all of their images. That decision is not just about keeping it easy like Mark Zuckerberg’s no-decision-making wardrobe strategy. Using the same filters help you establish a distinct, branded look. It will help you stand out in users’ feeds and give your Instagram channel a cohesive look.Ī cohesive branded look makes your profile and grid view look more appealing at a first glance.įor example, Orgain uses bright, airy pictures with vibrant foods, and most of its images put an emphasis on the color green. ![]() It aligns with the company’s branded colors and is associated with the healthy, green movement, which the brand is all about.Ī single video ad is great, but a campaign with a video series is a great way to keep users engaged and interested in what’s coming next. It also breaks up a larger message into smaller, digestible parts and increases the likelihood that your audience will see at least one of your posts. The same strategy can work well in the grid view. Schedule three different posts focusing on the same products or telling the same stories one after the next, so that they’ll be lined up together in the grid view.ĭesigner Rabeccky does this with her channel, having a series of three images at a time sharing similar content that all tie in with each other. The first example is the three different bottles she designed for different flavors of her clients’ canned wine. The second is multiple different Maryland-themed drawings grouped together. They stand out in the grid view and give the channel an intentional feel. ![]() If you don’t necessarily want to tell stories but still want to use the three-post approach to create a strong visual appeal that draws the eye in, you can use a strategy like Mejuri does in the example below. It looks like the same woman is appearing in the two outside images. ![]()
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